A modern brokerage

At Every Price Point

built on discipline.

A streamlined 1% listing model paired with full-service representation, modern marketing, and negotiation shaped by a background most agents do not have.

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Who We Are? Optimal Choice. Optimal Results.

OPTL Realty is a modern real estate brokerage built on a streamlined 1% listing model, designed to deliver full-service representation with enhanced marketing exposure and operational efficiency.

 

The firm is led by Principal Broker Keith Ferriell, whose background is unlike most in real estate: 13 years in law enforcement, including service as a Special Agent with the U.S. Department of Justice, a SWAT operator, and a Senior Trooper with the Kentucky State Police. That experience shaped a structured, analytical approach to negotiation, risk assessment, and decision-making under pressure. It is the foundation OPTL is built on.

 

Keith leads the brokerage alongside his son, Realtor Jon Ferriell, serving Louisville and the surrounding communities.

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Meet the Team

The people behind every transaction.

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Keith Ferriell

Keith Ferriell

Principal Broker
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Jon Ferriell

Jon Ferriell

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Why OPTL?

Full service. One percent. No tradeoff.

Most sellers assume a lower commission means reduced service. OPTL was built to eliminate that tradeoff. The 1% model reduces inefficiency, not service quality.

1% Listing Model

Full brokerage representation, reduced listing-side commission.

Zillow Showcase

Enhanced marketing reserved for the top 10% of agents. First in the market.

RENE & ABR Certified

Advanced negotiation and buyer-representation training across the team.

DISCIPLINED NEGOTIATION

A structured, analytical approach shaped by 13 years in law enforcement, bringing high-stakes negotiation training from the US Department of Justice straight to your closing table.

Success Stories

What our clients say.

The record speaks through the people OPTL has represented, listing and buying alike.

"Keith had been helping us for about 2 years now. He has been so patient and kind. I definitely recommend him for all your real estate needs!!"
Brittany Irvin
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"Keith has been a Godsend through this whole process. We have moved many times & he has been the best Realtor we’ve ever had. If you need someone that’s always on your side, Keith is the one to call. Thanks for everything"
Kathy Neri
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"I am a first time home buyer and Keith was awesome at walking me through the process and explaining everything to me. His integrity and honesty was obvious and I trusted him unequivocally. He was always available when I had questions and I felt… Read MoreRead Less
Dana Raphaelle
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"Keith is a rock star"
Daniel Neri
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"We were very pleased with our experience working with Keith. He was always very prompt in his responses and was very accomodating in showing us houses. We felt he always had our best interest in mind in our house search as well as through the… Read MoreRead Less
Jody Receveur
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"Keith and his team were great! They were attentive, helpful, and very knowledgeable. I highly recommend working with them."
Kari Haney
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"Keith was very thorough and professional. He made sure the transaction stayed on task and kept everyone informed."
Jeff McKendrick
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"Keith is great! Always a quick response with any question we had. As first time home buyers, there were things we didn’t think of that Keith helped us with. He is very knowledgeable with a super personality! We can’t thank him enough!"
Andrea Hurt
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"Keith was wonderful to work with. No matter what time my wife and I would call or text, he always responded quickly. If we saw a house online at 2:00 in the afternoon, he would have us in it that evening. There was never a doubt in our minds … Read MoreRead Less
Norman Hurt
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Buyers Representation

01

Full-Service, Full-Time

Purchasing a home is a financial and negotiation-driven process. Representation directly impacts price, terms, and long-term value.

02

RENE & ABR Certified

All OPTL agents are Real Estate Negotiation Expert and Accredited Buyer’s Representative certified.

03

Property Searches & Negotiating Terms

Identifying properties that fit your goals, analyzing true market value, and structuring competitive offers that protect your position.

04

Maximizing Leverage

Real-time negotiation strategy that strengthens your offer without unnecessarily overpaying.

05

Coordinating Communication

Full coordination with listing agents, lenders, inspectors, and closing professionals.

06

Showing & Offer Management

Coordinated showings and structured offer handling through every stage of the sale.

07

Search to Closing, Transaction Management

Disciplined, data-driven representation for first-time buyers, investors, and move-up buyers alike.

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Optimal Choice. Optimal Results.

Work with a brokerage built on discipline.

Whether you are listing or buying, start the conversation with OPTL.

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