ONE PERCENT TO LIST

At Every Price Point

Optimal Choice.
Optimal Results.

Sell My Home
Get My Home Value
Buyers

scroll down

$
%
Your Net Return$482,500
Your Savings$10,000

*These are estimated savings based on the two percent difference between our one percent listing commission and a three percent commission. Buyer agent commission is adjustable.

The OPTL Advantage See How Much You Could Save.

The difference between a traditional 3% listing commission and OPTL’s 1% listing model can be significant. Use the savings calculator to estimate how much more equity you could keep when selling your home with OPTL Realty.

Get My Exact Home Value

One Name.
Two Promises.

One Percent To List

OPTL is an acronym for One Percent To List, reflecting our straightforward 1% listing model that helps homeowners sell their property with full-service support while significantly reducing traditional commission costs.

OPTIMAL RESULTS

OPTL stands for Optimal, representing our commitment to delivering the most effective, efficient, and results-driven real estate experience possible. Maximum exposure, professional marketing, expert negotiation, and strong outcomes for sellers.

Learn More About the OPTL Difference

Sellers & Buyers

Optimal Representation

Full-service representation on both sides of the deal. Sellers list for one percent; buyers get certified negotiation experts. Either way, the standard does not change.

For-Sale-OPTL-Realty

01

Full-Service Representation, 1% Listing Commission

A full-service brokerage model that maximizes exposure and delivers professional representation while reducing listing-side commission costs.

02

Professional Marketing & Media

Professional photography, 360° virtual tours, an in-house licensed drone pilot, and measured floor plans.

03

Zillow “Showcase” Listings

Enhanced placement on Zillow, the most-visited real estate site in the country, with premium presentation and targeted buyer engagement. Zillow caps Showcase at the top 10% of agents per market, and OPTL Founder Keith Ferriell was first to bring it to Louisville KY.

04

MLS & Maximum Exposure

Listed on the MLS and syndicated across all third party real estate portals like Zillow, Realtor.com and additional social media platforms.

05

Strategy, Pricing & Negotiation

Data-driven pricing aligned with current market conditions, plus experienced negotiation for optimal price and terms.

06

Showing & Offer Management

Coordinated showings and structured offer handling through every stage of the sale.

07

Transaction Management

Full coordination from accepted offer through closing: inspections, appraisal, deadlines, and communication.

08

Best Customer Relationship Management

Clear communication and protection of client interests at every step, listing to close.

Learn More
Buyers Representation

01

Full-Service, Full-Time

Purchasing a home is a financial and negotiation-driven process. Representation directly impacts price, terms, and long-term value.

02

RENE & ABR Certified

OPTL agents are Real Estate Negotiation Expert and Accredited Buyer’s Representative certified.

03

Property Searches & Negotiating Terms

Identifying properties that fit your goals, analyzing true market value, and structuring competitive offers that protect your position.

04

Maximizing Leverage

Real-time negotiation strategy that strengthens your offer without unnecessarily overpaying.

05

Coordinating Communication

Full coordination with listing agents, lenders, inspectors, and closing professionals.

06

Showing & Offer Management

Coordinated showings and structured offer handling through every stage of the sale.

07

Search to Closing, Transaction Management

Disciplined, data-driven representation for first-time buyers, investors, and move-up buyers alike.

Learn More

Explore Louisville and Surrounding Communities

View All Areas
Placeholder Map

Pick a county for live listings, market data, schools, and the local detail only someone who works here can give you.

Why This Works

Most sellers assume lower commission means reduced service. OPTL was built to eliminate that tradeoff.

We reduce inefficiency without reducing service quality.

Request a Listing Consultation

Success Stories

What our clients say.

The record speaks through the people OPTL has represented across the Louisville area, listing and buying alike.

"Keith had been helping us for about 2 years now. He has been so patient and kind. I definitely recommend him for all your real estate needs!!"
Brittany Irvin
View review on Google
"Keith has been a Godsend through this whole process. We have moved many times & he has been the best Realtor we’ve ever had. If you need someone that’s always on your side, Keith is the one to call. Thanks for everything"
Kathy Neri
View review on Google
"I am a first time home buyer and Keith was awesome at walking me through the process and explaining everything to me. His integrity and honesty was obvious and I trusted him unequivocally. He was always available when I had questions and I felt… Read MoreRead Less
Dana Raphaelle
View review on Google
"Keith is a rock star"
Daniel Neri
View review on Google
"We were very pleased with our experience working with Keith. He was always very prompt in his responses and was very accomodating in showing us houses. We felt he always had our best interest in mind in our house search as well as through the… Read MoreRead Less
Jody Receveur
View review on Google
"Keith and his team were great! They were attentive, helpful, and very knowledgeable. I highly recommend working with them."
Kari Haney
View review on Google
"Keith was very thorough and professional. He made sure the transaction stayed on task and kept everyone informed."
Jeff McKendrick
View review on Google
"Keith is great! Always a quick response with any question we had. As first time home buyers, there were things we didn’t think of that Keith helped us with. He is very knowledgeable with a super personality! We can’t thank him enough!"
Andrea Hurt
View review on Google
"Keith was wonderful to work with. No matter what time my wife and I would call or text, he always responded quickly. If we saw a house online at 2:00 in the afternoon, he would have us in it that evening. There was never a doubt in our minds … Read MoreRead Less
Norman Hurt
View review on Google