REALTOR®
Jon Ferriell
I still see real estate as a way to protect people through one of the biggest financial decisions of their lives. My job is to make sure my clients understand the process, feel protected, and know I fought for the best possible outcome.

Optimal Choice. Optimal Results.
Jon Ferriell is a licensed real estate agent with OPTL Realty, bringing a modern, client-focused approach to residential real estate supported by hands-on experience and direct mentorship within the brokerage.
Jon was licensed in 2023 and entered the industry with a strong foundation built through direct exposure to real estate operations, marketing systems, and transaction management. He has benefited from working closely with Principal Broker Keith Ferriell, gaining practical insight into negotiation strategy, listing execution, and client service within a high-performance brokerage environment.
Jon holds both the RENE (Real Estate Negotiation Expert) and ABR (Accredited Buyer’s Representative) certifications, reflecting advanced training in negotiation strategy and buyer representation.
From the beginning of his career, Jon has been immersed in a results-driven environment focused on professionalism, accountability, and market efficiency. This foundation has shaped his approach to guiding buyers and sellers through each step of the real estate process with clarity, responsiveness, and attention to detail.
At OPTL Realty, Jon focuses on delivering strong client communication, reliable transaction support, and a steady, detail-oriented approach to helping clients achieve their real estate goals. His work reflects the brokerage’s core philosophy of combining full-service representation with modern systems and efficient execution.
Jon continues to develop his expertise through active involvement in listings, buyer representation, and brokerage operations, building a strong foundation for long-term success in the industry.
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Get a confidential home valuation in about 60 seconds, using nearby active comps, recent closings, and real market movement. From there, I’ll personally review the numbers and add the local context an algorithm cannot see, including which upgrades really matter, which ones do not, and what your home could honestly sell for in today’s market.
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Success Stories
What our clients say.
The record speaks through the people Keith has represented across the Louisville area, listing and buying alike.










