Keith Ferriell

Keith Ferriell is the Principal Broker of OPTL Realty, a modern real estate brokerage built on a streamlined 1% listing model designed to deliver full-service representation with enhanced marketing exposure and operational efficiency.

Keith began his real estate career in 2010 in property management and became a licensed real estate agent in 2016. He went on to build his residential sales experience across multiple major brokerages, including Keller Williams, RE/MAX, and eXp Realty, gaining broad exposure to high-level systems, marketing strategies, and operational models used across the industry.

Prior to founding OPTL Realty, Keith served as owner and team lead of the Keith Ferriell Real Estate Team, where he implemented advanced marketing systems and listing strategies designed to maximize exposure and improve outcomes for sellers.

Keith brings a disciplined, results-driven background to real estate, with 13 years of law enforcement experience including service as a SWAT operator, Senior Trooper with the Kentucky State Police, and Special Agent with the U.S. Department of Justice. This experience shaped a structured, analytical approach to negotiation, risk assessment, and decision-making under pressure—skills that directly benefit clients throughout pricing, contract negotiation, and transaction management.

He holds the RENE (Real Estate Negotiation Expert) and ABR (Accredited Buyer’s Representative) certifications, reflecting advanced training in negotiation strategy and buyer representation.

At OPTL Realty, his focus is straightforward: deliver professional, full-service representation while improving efficiency and maximizing exposure through modern marketing tools, data-driven pricing strategy, and strong negotiation execution.

Clients working with Keith benefit from a detail-oriented approach that prioritizes clear communication, protection of client interests, and strong outcomes from listing to closing.